CICADASEED COLLECTION

  • Fjord

    Fjord, a story of adventure. Paddling up the loch with towering hills above, we are followed by a curious group of porpoise, the only sound is the release of air as they surface next to our small boat.

  • The Storybook Collection

    A collection of masks, characters, Deities and Godesses. Each with their own narrative or message.

  • Deep earth

    From the caves of the Peak district to the wild coast line of Scotland. The Deep earth collection comes from the amazing rock formations and hidden gems beneath our feet.

SHOP COLLECTIONS

SLOW, SUSTAINABLE FASHION

CONFIDENCE AND SELF-LOVE

TRUE SELF

TELLING YOUR STORY

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“Jewellery is much more than an accessory.

It’s a form of self expressionism, a reminder of an important occasion, a statement piece that directly affects our emotions and confidence.

Wearing a piece of jewellery that you love and connect with can instantly boost self-esteem and make you feel unique.

I hope that you can find a piece in my collection that brings these feelings to you and enhances your confidence, self-love, and individuality.”

- JENNI JOULE -

 

“For me, jewellery represents words from my story; talismans and tales of places I’ve been and dreams of who I want to be.”

Overlooking the Irish Sea from a small studio in Wales, Jenni creates one-of-a-kind, handmade wearable art.

Using traditional metal-smithing techniques, each O.O.A.K piece is created with a thought provoking narrative. 

“Having lived on the wild west coasts of Scotland and Wales, and within the Dark and Light Peaks of Derbyshire, it isn't surprising that the raw rocky formations and stunning nature has become one of the main inspirations for my work. I love to incorporate elements of these landscapes into my designs, creating jewellery that reflects the natural beauty and timeless elegance of these places. Additionally, my deep love of culture and travel has been infused into my designs creating ancient, earthy one-of-a-kind heirlooms.  

For me, jewellery making is a slow-paced and deliberate labor of love that entwines the ancient art of storytelling. Each piece that I create has a story wrapped up within it and I believe that when someone wears one of my pieces it takes on a new significance and becomes part of their own story. My aim is for the wearer to imprint their own personal story onto the piece. A story they can tell their friends and family, a talisman of their journey.”